Coxless Crew

COMPANY
Justine Cullen

WEBSITE
justinecullen.com

INDUSTRY SECTOR
Manufacture and retail

NLR PROGRAMMES
Life Coaching

“I was torn between doing the thing I loved the most – designing one off amazing Jewellery pieces and having to meet the demand of high volumes for wholesale to Saint Kidd. I struggled to keep up with their order deadlines and found myself working long hours for very little money.”

Justine Cullen – Designer and Entrepreneur

Justine lacked a vision and longer term strategy for her business.

Justine Cullen
Justine began with a hobby business, making jewellery in her garden shed. She had a track record of failed business ventures and lacked confidence in her own business acumen. Her husband developed a ‘cool’ website which attracted interest from a couple of ‘you tube’ stars who bought her cloth wrist bands priced between £6 – £20. They wore them in their productions and their fans started asking questions about where they had bought the jewellery. Sales started taking off.

Justine was then contacted by her brother in law who works for Saint Kidd (a fashion brand of Live Nation). After numerous meetings they eventually put in an order for 2,000 wrist bands. It took Justine six months to make them all and they sold out within three weeks!

Justine lacked a vision and longer term strategy for her business. She needed structure and focus, but was spending too much time working in the business rather than ON the business. She had cherished dreams but dare not pursue them for fear of failure.

Justine was referred to a New Level Results Business Coach by another client who had experienced the power of good coaching and she felt it would be just what Justine needed. The Coach was able to unlock Justine’s hopes, dreams and aspirations and form the outline of a three year strategic plan. This really opened Justine’s eyes – she had never really looked at her business in this way. She instantly saw the benefit of working with a coach and the power the Best Year Yet System and tracking would offer her and give her the direction and structure she needed to transform her business.

Justine is now in her 4th year of coaching she uses her Best Year Yet plan like ingredients to making a cake, following it relentlessly to ensure she is making the progress she wants towards her goals. Her jewellery has been featured by a number of celebrities and worn on red carpets within the UK and the USA. Each product range tells its own story. She has now partnered with a celebrity management company in Los Angeles and is now well on her way to establishing the global iconic brand that she has always dreamed of.

Justine uses her plan like a recipe to success, constantly looking at it, updating, reviewing and revising her thinking, behaviour and actions. She knows exactly where she is going and what she needs to do to be successful – all with the support and challenge of her New Level Results Coach.

Malcolm Mc Fadzean

“My Coach makes me do crazy things which take me completely outside of my comfort zone. He makes me think at a level I have never dared to think. The results have been nothing short of staggering.”

“Since being introduced to the wonderful Best Year Yet System, it is no exaggeration to say that the combination of the coaching and the system has completely transformed the way I think and the actions I take, giving me the results I have always wanted. Best Year Yet is one of the best things to have happened to me.”

Justine Cullen – Designer and Entrepreneur