Coxless Crew

COMPANY
VR Sani Co Ltd

WEBSITE
vrsani-co.co.uk

INDUSTRY SECTOR
Washroom Services & Waste Collection

NLR PROGRAMMES
Business Coaching

“Using The Curve has become the way we do things around here and has been fundamental in delivering a record year this year. We have decided to renew the coaching year on year, because the political landscape and business environment we operate in is forever changing and we want to stay one step ahead of the game. Working with our coach every month has given me new skills and fresh insights into how to grow our company sensibly and the confidence to take risks which have been well thought through and planned. With New Level Results at our side we have a clear pathway to success.”

Matthew Crowther – Director

Working with our coach every month has given me new skills and fresh insights


VR Sani-Co Limited is a second generation family run business with over 25 years experience in the supply and servicing of equipment for washrooms. Based in Herne Bay, Kent, the Company commenced trading in 1991 supplying the hygiene bag dispenser to the hospitality industry. The washroom service division commenced trading in 1995 following strong local demand from companies dissatisfied with poor sanitary bin service and long-term contracts. The business has grown steadily year on year, providing washroom services and sanitary bin disposal services throughout Kent, London, Surrey, East Sussex, West Sussex and Essex. With over 2,000 customers the company focuses on providing a high quality sanitary bin disposal service at competitive prices.

One of the biggest challenges for family run businesses happens when they reach the point that the first generation want to retire and hand over to the second generation. At first it wasn’t clear whether the family members had the skills, desire or confidence to take over the reins. To aid their decision they were looking for a mix of business coaching and structured training for the whole senior leadership team, so that the future path of the business and succession would become clear. They chose the Best Year Yet Team Development Programme with New Level Results.

The monthly coaching and personal development saw a breakthrough in month six when Matthew Crowther put himself forward to succeed as the future Managing Director of the Company. This carried the unanimous support of the senior leadership team. As the transition takes place, the Company is well placed to build on its solid foundation and plan for an exciting long term future.


The Company has been working with New Level Results for a number of years and it continues to go from strength to strength. The founder of VR Sani is now enjoying the fruits of years of hard work establishing the company by travelling the world and both son and daughter have risen to the challenge of taking the company forward. They have a clear 5 year strategy and in the last 12 months they have delivered a record year in terms of growth, structure and profitability.

They have learned that businesses do not grow in straight lines, they grow in steps. Each step brings with it fresh challenges. The directors’ skills and confidence have developed beyond recognition, but as the businesses moves up to the next step they know there is more to learn and they understand how powerful the coaching has been in terms of holding them accountable and keeping them on track.

Malcolm Mc Fadzean

“I don’t give out recommendations lightly but just had to for our coach. What New Level Results has done for us at VR Sani- Co Ltd is truly amazing. We’ve gone from a successful business to a VERY successful business and still growing every year since we’ve taken on The Curve Coaching Programme. What we love about our coach is how honest he is, he tells us how it is and what we need to consider as a business to change and it works.

It helps that he is a lovely person so we take great pride in putting into the action the advice he tells us so we will make him proud. We highly recommend businesses invest in New Level Results coaching as what you get is 100% of their investment in you and your business.”

Phil Greene – Business Development Manager